Apple turns you on with the angle of its laptops

I find that angling my MacBook Air at 77 degrees forces me to work.

(Credit: Chris Matyszczyk/CNET)

Sometimes, you're in a bar and there's a member of your target sex leaning just slightly toward you.

At least, that's what you think. Or rather feel. Something about their posture beckons you. Something suggests that you should be at one with them. Something tells you that they want you to complete them.

This is, apparently, a feeling Apple would like you to have inside its stores.

According to a moving piece from Forbes, each morning Apple employees whip out their iPhones, use an app called Simply Angle, and position the laptops to seduce.

The angle of desire is 70 degrees. Not 71. Not 69.

When you, the unsuspecting, vulnerable customer walk into an Apple store, you take one look at those new MacBook Pros and believe that they are opening themselves up to you. Yes, you. Just you.

Carmine Gallo, who wrote the Forbes piece and analyzed Apple's machinations at great length, says that the 70-degree angle makes you want to walk straight over to the laptop and and interact with it.

It makes you want to touch it, whisper to it in hushed tones and invite... [Read more]