Perhaps Zynga will have the last laugh on its multimillion-dollar OMGPOP/Draw Something purchase after all.
Hollywood trade paper Variety reports that CBS has outbid "multiple networks" to nab a pilot episode of a primetime TV show based on the Pictionary-like game Draw Something.
The OMGPOP-developed app shot out of the gates in February -- exceeding 50 million downloads and boasting more than 14 million daily users by April -- only to see its daily average user base drop by nearly half by late May. The plunge had some investors wondering if Zynga paid too much for OMGPOP.
Variety, which seems to be relying on inside sources (the paper said neither CBS nor the show's apparent producers -- Sony Pictures Television and Ryan Seacrest Productions -- would comment), describes the show like so: "Teams of celebrities and everyday users will test their skills in front of a studio audience to earn money and big laughs. Viewers can also play along at home for a chance to win prizes and compete with the celebrities." Variety said CBS hasn't committed to actually airing the show but that the network will likely fast-track the project.