NEW YORK--Industry consortia are pervasive. But they often don't amount to much -- a spate of press releases, a series of progressively less energetic meetings making little progress, and the eventual fade to black. And even most successful consortia tend to be about vendors cooperating on specific standards and technologies. Important, but very limited in scope.
The Open Data Center Alliance (ODCA) has been an exception. It announced in October of 2010 with a membership including more than 70 global IT leaders, representing $50 billion dollars in annual IT spend. Intel has been the organizing force and is the technical advisor to the organization, but the steering committee includes marquee end users such as BMW, Deutsche Bank, Disney, Marriott, JP Morgan Chase, National Australia Bank, and UBS. The focus of the organization is "to deliver a unified voice for emerging data center and cloud computing requirements" expressed primarily in the form of usage models. For example, a VM Interoperability Model defines user requirements for virtual machine interoperability in a hybrid cloud environment.
Marvin Wheeler, the chairman of the Open Data Center Alliance, also spoke on a panel about cloud regulation at the event.
(Credit: Bryd McDonald)
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