Marketing TV with a summer road trip

(Credit: CBS)

The new TV season is rapidly approaching. We're hard at work making all the promos, ads, apps, stunts, and social media content designed to catch America's eyes, whet their appetites, and get them to tune in to CBS in September.

Getting people's attention in the summer months is particularly tough: kids are out of school and the nation is in vacation mode. It's a time for cookouts, swimsuits, and state fairs.

So this year, we're taking a high-tech, high-touch approach by going directly to the people and their summer events with the CBS Buzz Tour bus. This real-life mobile CBS experience is designed to give thanks to CBS' viewers across the country for making CBS the Most Watched Network.

(Credit: CBS)

Don't forget -- the vast majority of television word of mouth happens face to face. So it is as important as ever to make contact and spread the word with real living breathing human beings. That's why we're sending out CBS reality stars Alex Boylan ("The Amazing Race") and Burton Roberts ("Survivor: Pearl Islands") as our ambassadors. They survived the island and a race around the world...now they are taking on America, meeting and interacting with CBS fans across the nation.

Needless to say, we are very excited to get this show on the road! The first official Buzz Tour... [Read more]