Tuesday, June 26, 2012

Spotify finds a spot on Yahoo




(Credit: Spotify)

Yahoo users will soon be able to stream music from Spotify without leaving the Yahoo site.


Yahoo and Spotify announced a global content distribution and promotion agreement today that will integrate the on-demand music service into Yahoo's media network.


This means Spotify will reach the network's hundreds of millions of unique visitors and that Yahoo gets some cool points with Spotify's 10 million or so active users. Both companies hope the partnership means more user engagement.


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Spotify will initially roll out to Yahoo Music before being integrated globally across Yahoo. Yahoo entertainment sites will feature Spotify's play button, enabling Yahoo users to listen to music while remaining on the site. In turn, Yahoo will create an ap... [Read more]




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