Saturday, June 30, 2012

Startup courts Millennials with social, crowdsourced news site




An image from the Instagram gallery on #waywire's Facebook page. Way Millennial.


A startup with seed money from the likes of Eric Schmidt's Innovation Endeavors, LinkedIn CEO Jeff Weiner, Lady Gaga manager Troy Carter, and Oprah Winfrey hopes to create a successful mashup of a professional and crowdsourced news network, a social-media site like Twitter, and a video hub like YouTube.


"There are practical solutions to [create] more jobs, lower crime, [provide] better education," #waywire co-founder and Newark, N.J., Mayor Cory Booker told TechCrunch. "If more people could find their voice and be part of the national dialogue, we could solve these problems."


#waywire, which plans to officially announce its $1.75 million of seed funding Monday, will feature original, issues-focused video segments, including, on launch, a three-times-a-day newscast of no longer than 5 minutes, Variety reports. That content will be augmented by videotaped responses shot and posted by the site's readers.


The idea is to get Millennials involved in public affairs through the participatory digital outlets they've grown up with and provide an alternative to old-school presentation of news.


An image from #waywire's Profile Pictures gallery on Facebook.


Booker told ... [Read more]




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