Thursday, June 21, 2012

Twitter plans to expand ads to 50 countries




(Credit: Twitter)

Twitter will start its ad services in 50 countries this year as the company continues to grow overseas, the Guardian reported.


CEO Dick Costolo made outlined the expansion of Twitter's mobile business strategy at an advertising conference in Cannes, France. The first markets to have access will be Latin America, including Brazil, and west European countries such as Spain and Germany.


Twitter's advertising products include promoted tweets, promoted trends and promoted accounts.


While other social media and Internet companies are finding it challenging to make money on mobile platforms -- -- Facebook has been dinged particularly soundly on this point -- Twitter said its is embracing the change.


Twitter director of revenue Adam Bain said the company was "born mobile," and is not struggling with monetizing tweets.


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