Friday, August 10, 2012

Google's new plan to fight piracy draws skepticism


Google's plan to help weed out accused pirate sites from the company's search results is packed full of potential for abuse, say those who advocate for Internet users.


Kent Walker, Google's general counsel testified last year before Congress about the company's antipiracy efforts. The search company has been under pressure for years to do more piracy fighting.


(Credit: Greg Sandoval/CNET)

Google announced on the company's blog today that sites that generate too many take-down notices will be find themselves pushed down in the search rankings. Takedown notices are the documents owners of copyrighted material use to remove unauthorized copies of their work from Web sites.


A take-down notice notifies Internet service providers that they are hosting illegal copies of their work and under the Digital Millennium Copyright Act, the ISP must remove the file. Wendy Seltzer is dedicated to helping site operators from being wrongly accused of piracy. She created an organization called the Chilling Effects clearinghouse, a collaborative archive designed to protect lawful activity from legal threats.


Seltzer said that the impacts of Google's plan could be felt far and wide. People who post material hoping for the largest audience must consider whether the site is one that might someday be rendered invisible in Google's search rankin... [Read more]


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