Facebook seems to have understood from the very beginning that in order to make some cash, it would need help from advertisers.
Digiday today published an early Facebook media kit purportedly developed in the spring of 2004. The kit was designed to inform marketers on why they should place their ads on TheFacebook, the original name of what has become the world's largest social network.
The slides published by Digiday show off Facebook's earliest features -- which at the time, were only accessible by college students -- including personal information like relationship status and political views, as well as the courses users were taking. In the media kit, TheFacebook claims it had 70,000 users and 3 million daily page views.
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