Friday, August 28, 2015

AdWords Dynamic Structured Snippets Are Here and the Results Are Mixed

Appearing differently than Google intended, dynamic structured snippets have started showing up in AdWords campaigns and possibly point towards a trend in greater automation.

6 Quick Tips to Prevent SEO Annotations From Becoming a Chore

Too busy to do SEO annotations? Determining what warrants being annotated in the first place, writing everything down, and evaluating your process are a few ways to make the process less overwhelming.

Thursday, August 27, 2015

Facebook Forks Out S**tloads to Disrupt Digital Assistants

Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is the social media giant trying to do too much and spending lots of money doing it?

Google Strongly Contends EU Antitrust Charges as Legal Battle Looms

Google says the European Commission's antitrust charges are "wrong as a matter of fact, law, and economics."

Google's CTR Dominance Is a Double-Edged Sword

Google trounces Yahoo and Bing when it comes to ad impressions and CTR, but the numbers are much closer than they were three years ago. Less competition - and lower CPC - is definitely a factor.