Earlier today in London, ICANN released a list of thousands of applications for new generic top-level domains. The applications include plenty of brand protection moves like .google and .bentley, as well as some more generic speculation plays like .beer or the very popular .app, which received several applications.
There was also plenty of weirdness buried in the list of suffixes, applicants, and primary contacts.
For example, it looks as though Google might be interested in giving the Cheezburger network a run for its money with oddball applications for domains .lol, .wow, and .fun.
Some other applications seemed strange based on their extreme specificity. Apparently, Singapore's Changi Airport doesn't feel that owning changiairport.com is sufficient -- it put down the $185,000 application fee in the hopes of grabbing a .changiairport suffix. And Discover Card is so committed to its promise of a "cash back bonus" for its cardholders that it also put down some cash of its own for .cashbackbonus. Um... why?
There's nothing particularly funny or weird about the application for .catholic, but it was the fi... [Read more]
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