Apple CEO Tim Cook
(Credit: James Martin/CNET)
Following weeks of scrutiny over its warranty policies in China, Apple now says it has improved services in the region.
That message came from the top, in an apology note from Apple CEO Tim Cook, posted in Chinese on Apple's Chinese site today.
In it, Cook apologized for a lack of communication on the matter, and said that the company is implementing improvements in three areas of its warranty policy and related services.
Those changes:
- A new repair policy for the iPhone 4 and 4S that provides a new phone exchange or new parts replacement for a year after purchase.
- New warranty explanation pages on Apple's Chinese site.
- More training and policing of Apple Authorized Service Providers who are doing repairs.
The company also noted its online feedback form for anything that falls outside those changes.
The note comes after weeks of criticism of Apple's warranty practices in the region, most of which came from state-run media outlets. Those issues came about during a TV segment on state-run network China Central Television Station last month, which claimed Apple repaired only broken or otherwise faulty parts within its products for customers in China, versus providing replacements in other countries.
In its... [Read more]
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