Monday, May 21, 2012

Putting the 'show' in showbiz




Leslie Moonves, president and CEO, CBS Corporation introduced by NCIS: Los Angeles star, LL Cool J.


(Credit: Jeffrey R. Staab/CBS)

And we're off! On May 16, we held CBS's 2012 Upfront presentation, the annual show-and-tell at Carnegie Hall where we introduce our new fall schedule to advertisers. The upfront is a tremendous source of pride for us at CBS. It's a celebration of broadcast television and the fun and important business of entertaining America. (See my post from May 2010 for a full description of how the upfronts work.)


Nina Tassler, president, CBS Entertainment, announces the 2012-2013 CBS schedule.


(Credit: Jeffrey R. Staab/CBS)

In addition to bringing in the stars of CBS's numerous hit shows, we often feature surprise appearances and performances from special celebrity guests. This year, hip hop icon and "NCIS: LA" star LL Cool J, opera superstar Danielle de Niese, and two-time Super Bowl winning New York Giants quarterback Eli Manning were among the big names to appear in our Carnegie show.


But getting down to business...those who attend year after year have also become accustomed to seeing a familiar team delivering a familiar message. CBS Corporation President and CEO Leslie Moonves, Nina Tassler, president of CBS Entertainment, an... [Read more]



via CNET http://feedproxy.google.com/~r/cnet/NnTv/~3/eeBOPMD-G58/




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