Friday, July 20, 2012

Amazon's short exclusive deal for 'Fringe' is harbinger




'Fringe' is one of the TV shows that Amazon licensed from Warner Bros. Television. Amazon received exclusive access only thought the summer.


(Credit: Warner Bros. Television)

Amazon managers announced today that they have cut an "exclusive" deal for TV shows, such as "Fringe" and "West Wing."


But there are exclusive deals and then there are exclusive deals.


Amazon's licensing agreement with Warner Bros. Television for a menu of shows that also includes "Dark Blue," "Alcatraz," and "The Whole Truth." is exclusive only through the remainder of the summer, according to one of Amazon's representatives. These types of licensing deals have typically covered longer terms, though my film-industry sources say it's not unprecedented. Those sources also say this is where the subscription video-on-demand business is headed.


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