(Credit: CNN Screenshot: Chris Matyszczyk/CNET)
When an event as senselessly painful as the Aurora shootings occurs, it's inevitable that Twitter -- where feelings are expressed instantly and often without thought -- reveals humanity's innards.
So as the sheer horror of the murders was exposed through witness accounts, the tweets flowed in reaction.
Pride of place, surely, went to the Celeb Boutique fashion store. It was so excited that the hashtag #aurora was trending that it couldn't contain its feelings.
"#Aurora is trending, clearly about our Kim K inspired dress ;)" said the tweet, with a link to the Kim Kardashian dress in question.
Some might wonder what kind of human being would stoop to this on the very day that the shootings occurred.
Celeb Boutique's explanation was as vapid as it was unbelievable.
In a series of tweets, the store wrote: We are incredibly sorry for our tweet about Aurora - Our PR is NOT US based and had not checked the reason for the trend, at that time our social media was totally UNAWARE of the situation and simply thought it was another trending topic - we have removed the very insensitive tweet and will of course take more care in future to look into what we say in our tweets. Again we do apologise (sic) for any offense caused this was not intentional & will not occur again. Our most sincere apologies for... [Read more]
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