(Credit: Placecast)
People don't go to Facebook to shop for necessities, or even for luxuries, so it's not surprising a survey released today found that folks don't want to share their personal data in return for service on the social-networking site.
The survey -- done by Placecast, a location-based marketing firm -- found that U.S. adults are more than twice as likely to trust Amazon than Facebook with personal information. The firm aimed to gauge Americans' comfort with relinquishing private data in exchange for receiving marketing promotions offline, online, and through mobile devices.
Sixty-six percent of U.S. adults who know how Amazon uses personal information to target product searches and promotions thought the practice was "somewhat to very acceptable," versus 33 percent saying the same for Facebook. One oddity in the numbers, though, was women ages 18 to 34. A little more than half this demographic, which makes up a majority of Facebook's most active users, was fine with targeted ads on the social network.
Overall, people were more willing to give their information to grocery stores for a similar purpose. Even Google -- which is known for being "creepy" -- was more trusted than Facebook, according to the survey.
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