Monday, July 23, 2012

How Ptch makes its pitch for video social networking




(Credit: Ptch)

If you look at Ptch's pedigree, you have to take the start-up seriously.


Ptch CEO Ed Leonard was the former chief technology officer of Dreamworks, known for films such as "Shrek" and "Kung Fu Panda," but left to run the start-up, which last week launched an iPhone app that allows users to easily and quickly create minute-long montage videos out of their existing photos and video clips.


The premise sounds familiar, right? In a previous column, I profiled a company with a similar mobile service called Animoto. Vyclone and Viddy offer similar remix video and photo services. Autodesk just spent $60 million buying Socialcam, which also does video sharing.


Ptch aims to be different because Leonard sees his service as second to the company's goal of becoming its own social network, where individuals follow each other, like their videos, and interact to create new videos.


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