Twitter is getting ready to join an Olympic relay it hopes will help it gain ground on Facebook.
The microblogging site is partnering with NBCUniversal to help corral the millions of tweets expected to be sent during the Games in London by athletes, fans, and NBC TV personalities onto a single Twitter page, according to a Wall Street Journal report. NBC will promote the Web site on-air with links to athlete interviews and videos as part of the partnership, expected to be announced as early as tomorrow, the Journal said.
Twitter executives hope the company's participation will it attract a larger audience to its microblogging service, which currently has about 140 million monthly users -- putting it third behind LinkedIn's 150 million and way behind Facebook's 900 million.
"This is a way for new users to sample Twitter," Chloe Sladden, Twitter's vice president of media, told the Journal.
It's also a chance for the San Francisco-based company to prove it can make some serious money. Research firm estimated in January that Twitter would generate $259.9 million in ad revenue this year, but that is still a distant second behind the $5.78 billion in ad revenue Facebook is expected to generate.
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