Wednesday, April 10, 2013

Ahead of iPhone 5 launch, T-Mobile touts trade-in program


(Credit: Image composite by Joe Aimonetti)

T-Mobile is cranking up the hype for its iPhone 5 launch on Friday.


The carrier added another incentive to hop on its bandwagon, extending its trade-in program to include older iPhones from other carriers. In exchange, customers can avoid putting money down for a new iPhone 5, as well as get a reduced monthly rate.


It is clear T-Mobile is excited to offer the iPhone, a key product that's been missing from its lineup as virtually every other carrier -- big and small -- began offering it. T-Mobile is hopeful that Apple's iconic device can reverse years of subscriber declines and spark a comeback.


The deals are designed to lure in customers from rival carriers, or even existing T-Mobile users with an older iPhone brought over from AT&T. T-Mobile noted that the trade-in offer was a limited promotion that would end on June 16.


A new customer that passes T-Mobile's credit checks would normally pay $99 upfront and $20 a month, on top of the service fee, for 24 months. That covers the cost of the device.


While an AT&T customer bringing an iPhone 5 wouldn't need to switch, a Verizon Wireless or Sprint Nextel customers might consider it, since their versions of the iPhone aren't compatible with T-Mobile's network. An iPhone 5 would garner a $16... [Read more]


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