Thursday, April 4, 2013

Facebook's colonization of Android


Facebook CEO Mark Zuckerberg announces Facebook Home at a press event in Menlo Park, Calif.


(Credit: CNET/James Martin)

The smartphone business is becoming more like Nascar every day with multiple companies vying to get their brands more prominently promoted on the screens and cases of mobile devices. It's an intensely competitive market in which telecommunications carriers, such as AT&T, Verizon, and T-Mobile, and manufacturers like Apple, Samsung, and HTC are getting top billing. Of course, Apple with iOS controls the entire smartphone user experience, and Google with the more open Android holds sway with its broad suite of apps and its own branded mobile devices.


Enter Facebook Home, a family of apps that CEO Mark Zuckerberg today said is designed to help "you see your world through people, not apps." It's also a way to colonize the Android platform, increasing Facebook's share of screen real estate and its accessibility on mobile devices.


Read: Facebook Home: Bold experiment or extreme bloatware?


Facebook's new Home on Android addresses a large audience. The social network has more than a billion active users monthly, and accounts for 18 ... [Read more]




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