Saturday, April 6, 2013

Facebook Home isn't where your privacy is


Facebook CEO Mark Zuckerberg announces Facebook Home at a press event in Menlo Park, Calif., on April 4, 2012.


(Credit: CNET/James Martin)

When Mark Zuckerberg and friends debuted Facebook Home yesterday, they downplayed the ever-growing importance your data has for the company. While the Facebook-obsessed may love Home, chances are your privacy won't feel welcome at all.


Facebook has earned a reputation for developing new products and features that are respectful of user privacy, and then slowly, sometimes with great subtlety and sometimes with mastodon-like lumbering, walking those policies back to a decidedly less-respectful state.


There's little indication that Facebook Home will be any different. At the Facebook Home question-and-answer session that followed Thursday's announcement, Zuckerberg said, "Analytics are made anonymous and used for half a percent of the user base." He added that that's the same as Google and Apple, which sounds reasonable, right?


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