(Credit: eMarketer)
Facebook's focus on upping its mobile ad presence over the last year seems to have paid off. Literally.
The social network is expected to make nearly $1 billion from mobile ad revenue in 2013, according to a report released today by market research firm eMarketer.
"Facebook, the No. 2 mobile ad publisher in the country, accounted for 9.5 percent of mobile ad revenues in 2012 and is expected to take 13.2 percent this year," eMarketer wrote in a blog post today. "In the mobile display market, however, Facebook is on top, projected to grab nearly three in 10 dollars this year."
Despite Facebook making leaps and bounds on its previous mobile ad revenue figures, it is still dwarfed by Google. The Web giant dominated 93.3 percent of U.S. mobile search ad dollars in 2012; and for 2013, eMarketer predicts Google will get more than 50 percent of all mobile ad revenue.
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