Saturday, April 6, 2013

Facebook's one small step for mankind


Facebook's Mark Zuckerberg puts people first.


(Credit: James Martin/CNET)

Soon after Facebook announced its new family of apps for mobile devices, Michael Gartenberg, who works as an industry analyst at Gartner, quipped over Twitter, "So I pay $99 for a 2-year-contract on a sub standard phone. Turn my life over to Facebook and get ads on my home screen?"


Gartenberg's tweet contained more than a kernel of truth and, besides the snarky humor, it was appropriate to the occasion, as big companies like Facebook are always looking for ways to shove advertising in front of our faces -- in this case by locking you into Facebook's smartphone experience. All above board and nothing wrong with that, though -- if it truly bugs you, don't download Home when it becomes widely available this month. And who knows? Maybe Facebook Home won't be as intrusive as some of the predictably gloomy predictions would have it. With big technology announcements like these, worst-case scenarios always abound like mushrooms after the first rains. For now, let's give it time.


Beyond demoing Facebook's newest toys, CEO Mark Zuckerberg also provided a glimpse of a more grandiose vision predicated on a more human-centered model of computing. Much of what he had to say about Facebook Home during the product rollout... [Read more]




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