Thursday, April 4, 2013

France Telecom CEO: iPhone too pricey for Europeans


Apple's iPhone 5


(Credit: CNET)

There may be a reason why Android devices are more popular in Europe than Apple's iPhone: they're cheaper.


The CEO of one of Europe's largest wireless carriers said today that European customers are becoming increasingly more pennywise, which is putting a damper on sales of costlier mobile phones. Hence, this should sound as a warning call to Apple.


"Customers are more focused on price," France Telecom CEO Stephane Richard told Bloomberg. "Except for a few hundred thousand people who will buy the latest iPhone -- except for that category of people -- the majority of the market will be difficult."


Maybe it's the Eurozone crisis or maybe it's that Europeans are having second thoughts about throwing down a major wad of cash for a cell phone. Richard explained to Bloomberg that more consumers are seeking lower prices for wireless service and are also holding onto their old devices for longer periods of time -- even when they switch carriers.


Related stories



No comments:

Post a Comment