(Credit: Rdio )
The music streaming service Rdio is upping its game by getting into the video business.
The company today is rolling our Vdio, a way to buy, rent and share movies and TV shows with friends in real time. The service, which at first will be available only for Rdio subscribers in the U.S. and U.K., boasts thousands of hit titles, including Life of Pi, Zero Dark Thirty, The Hobbit and Homeland. TV shows are available the day after they air, and the company says it will be adding new titles and bonus content daily.
"It's the next extension in our strategy to become a full-fledged entertainment service," said Malthe Sigurdsson, who is vice president of product for Rdio.
The service is betting on the social aspects, and Sigurdsson says that it's designed to solve the what to watch problem, with the aim of taking on rival, paid video services from Amazon and Apple. Users can create the video equivalent of "playlists" -- Vdio is calling them "sets" -- where people can create lists of TV shows and movies that others can follow.
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