Tesla's Model S
(Credit: Tesla)
Tony Hsieh made shopping for shoes easy. It also made him a fortune when he sold Zappos to Amazon for around $850 million. Lately, he has been focusing on revitalizing downtown Las Vegas, and 100 Tesla's all-electric Model S cars are part of the plan.
With a base price of $52,400 (after a $7,500 federal tax credit), the Teslas are part of a collaborative transportation system designed to free people from owning cars and at less than the monthly cost of traditional car ownership. The transportation system will also include more than 100 on-demand drivers, as well as more than 100 bikes and shuttle bus stop. Reservations will be made via a mobile app as described below. The app and transport vehicles will be available in an invite-only beta program later this year.
The experience is simple: open an app so we know where you are and tell us what zone you want to travel to. With that information we'll give you a set of options, for example, 1 - Be picked up by a driver in a Tesla in 3 minutes, 2 - Drive yourself in a low range electric vehicle that's 0.2 miles away, 3 - Grab a bike that's 0.1 miles away or 4 - Hop on the party bus that will be near you in 4 minutes.
The cost for frequent users will be around $400 per month, which Project 100 equates to the average cost for a car payment and insurance.
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