What men really want: the choice of six engagement rings

Oh, so romantic.

(Credit: Ocappi)

I am told that buying an engagement ring is even more stressful than mustering the gumption to propose.

Choosing the right ring is an expression of who you are and what you feel. It can leave you a wreck, feeling like you should check into a halfway house for spiritual guidance.

An enterprising online jewelry brand called Ocappi would like to give you a chance of survival, an opportunity to finally impress your lover beyond standing next to her at a party and grinning like a stuffed fish.

Ocappi will send six rings of your choice to your home, so that you can stroke them, talk to them like Prince Charles talks to his plants, and attempt to choose which one sends the appropriate message to the world at large.

Yes, it's a little like online dating.

The man behind this enthralling wheeze is Isaac Gurary, who's a mere 29 years old and clearly in love with Ashton Kutcher. Well, his business sense, at least.

"It's time to bring new technology and an appreciation for convenience, like Warby Parker is doing for eyewear, to what is too often an intimidating experience," he explained in a press release.

I did once accompany a lady friend to a jewelry store. Her often-inebriated fiance thought it was too much trouble to choose the ring himself. What I learned was that there are so many fac... [Read more]