When the Internet Corporation for Assigned Names and Numbers decided to expand the domain landscape -- letting brands and anyone else with the money apply for the rights to own and run .anything -- it did so to create competition in a world of expanding demand.
And competition is what it's getting. That's clear now that ICANN has revealed who's going after what domain extensions and where there are competing applications.
The basics, according to ICANN and some data crunching from Melbourne IT:
- 1,409 unique domain names applied for
- 116 are Internationalized Domain Names (IDNs), meaning they use non-Latin script
- 230 domain names have more than one applicant vying for the same name
- 13 applicants for .app
- 10 applicants for .art
- 11 applicants for .home
- 3 applicants for .sucks
- Microsoft is applying for 11
- Twitter and Facebook are applying for zero
The big collision among the applicants: Amazon vs. Google. Google is going after 101 new domain extensions -- not just names like .Youtube, but odd ones like .Dog. And Amazon is going after 76.
These are the top-level domains Google wants. Click to enlarge.
(Credit:... [Read more]
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