Facebook is planning to debut a service, Facebook Exchange, that will allow the company to more effectively target ads to customers, Bloomberg reported today.
The service, which is expected to deploy in the coming weeks, provides real-time bidding on ads, which means advertisers can reach users based on their browsing history, Facebook spokeswoman Annie Ta told Bloomberg.
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Prices will be based on cost per thousand views, and the ads will be sold through third-party partners, according to the report.
CNET has a message into Facebook and will update when we get more information. [Read more]
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