Ads on iPhone make the most money for advertisers, says report

Ads that feature videos are the most engaging ads, according to a study by Opera Software.

(Credit: Screenshot by Donna Tam/CNET)

Apple's iOS devices are bigger and more user-friendly, making mobile advertising on iOS more successful than on other operating systems, according to a report released today by Opera Software.

This seems like a no-brainer when it comes to advertising -- bigger screens equal more real estate for ads, which equals more engaging ads with more info, and more clicks. Trying to hit that sweet spot between portability and screen size may be a challenge for some device makers, but it's working for Apple, judging from the report's numbers, anyway.

Advertising on iOS sees more traffic and a higher percentage of revenue -- a 46.5 percent share of traffic and a 61.4 percent share of revenue, according to the report's findings. When broken down, the iPhone had a 29.9 percent share in traffic and a 43.6 percent in revenue, while the iPad had a 29.9 percent share of traffic and a 14.2 percent share in revenue (the iPad has the highest rate of cost per thousand impressions). The rest of the pie is divided by other operating systems, with Android close behind the iOS numbers. Though the Windows Phone has the sa... [Read more]