Monday, July 9, 2012

CNN and Facebook go all social on the 2012 election




Politics and Facebook converge. President Barack Obama talks with Facebook CEO Mark Zuckerberg before a dinner with Technology Business Leaders in Woodside, California, Feb. 17, 2011.


(Credit: Pete Souza/White House)

Some Facebook users may not need that cardboard voting booth this year -- CNN and Facebook are partnering up to put that bright social media spotlight on voting in the 2012 election.


The media behemoths announced the partnership today, which includes a "I'm Voting" Facebook app that lets users commit to voting while endorsing specific candidates and issues. The commitments will then be displayed on users' timelines, news feeds and real-time tickers.


The app, which will be available in English and Spanish, will show which of your Facebook friends also supported the issue or candiate you voted for. The information will be displayed on an interactive map and topped off with CNN personalities using the app to ask Facebook users questions and report the answers.


The companies will also survey voters on Facebook and use metrics to provide stats social media stats on President Barack Obama, Vice President Joe Biden and presidential candidate Mitt Romney (and whoever the Republican vice presidential candidate will be).


While Facebook has long been used as a political tool -- many no... [Read more]




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