Tuesday, July 17, 2012

Dear Marissa: Please save these 3 Yahoo projects




Dear Marissa Mayer,


It's too late to save Delicious, the social platform that Yahoo acquired in 2005 and sold in 2010. But please don't make the same mistake and allow Yahoo to slough off these other strong properties that Yahoo has had for years. They mean more to users, and could mean much more to Yahoo itself, then might be obvious at first glance.


1. Flickr Talk about owning a market and then letting it evaporate. Flickr was at one time the premier photo storage and sharing site among engaged photo buffs. It had features no other photo site did, a very strong free service, and awesome brand recognition. It was the serious photographer's sharing site. But in recent years it's been losing traffic to Facebook and Google Picasa, not to mention upstarts like Instagram. The design and features in the Flickr site now look old-school, and the iPhone app hasn't been updated since December, 2011.


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