(Credit: TBG Digital)
Facebook's average cost per thousand impressions has increased by 58 percent in the second quarter of 2012 compared with the year-ago period, meaning Facebook is earning more and more from its ads.
Breaking down by country, the U.S. saw an increase of 25 percent, while Canada saw 21 percent and the U.K. saw 7 percent. The data comes from a study based on 406 billion impressions in more than 190 countries for 276 clients, according to the 12-slide Global Facebook Advertising Report Q2 2012 by TBG Digital, which was also verified the University of Cambridge.
Click through rates (CTR), which indicate how relevant and interesting ads are to users, have increased by 11 percent this quarter. This is great news when compared with the 6 percent decrease last quarter. The U.S. and the U.K. saw increases of 11 percent while Canada saw an increase of 8 percent.
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