How Google is becoming an extension of your mind

(Credit: James Martin/CNET)

SAN FRANCISCO -- It's time to think of Google as much more than just a search engine, and that should both excite and spook you.

Search remains critical to the company's financial and technological future, but Google also is using the search business' cash to transform itself into something much broader than just a place to point your browser when asking for directions on the Internet.

What it's now becoming is an extension of your mind, an omnipresent digital assistant that figures out what you need and supplies it before you even realize you need it.

Think of Google diagnosing your daughter's illness early based on where she's been, how alert she is, and her skin's temperature, then driving your car to school to bring her home while you're at work. Or Google translating an incomprehensible emergency announcement while you're riding a train in foreign country. Or Google steering your investment portfolio away from a Ponzi scheme.

Google, in essence, becomes a part of you. Imagine Google playing a customized audio commentary based on what you look at while on a tourist trip and then sharing photo highlights with your friends as you go. Or Google taking over your car when it concludes based on your steering response time and blink rate that you're no longer fit to drive. Or your Google glasses automatically beaming audio and video to the police when you say a phrase tha... [Read more]