Call of Duty: Modern Warfare 3 is a cash cow.
(Credit: Activision)
Is multiplayer gaming actually causing more harm than good?
Speaking to Wired U.K. in an interview published yesterday, Wedbush analyst Michael Pachter said multiplayer games tend to be played for much longer than single-player titles. Therefore, gamers are spending less time shopping for other titles, thus reducing the industry's overall revenue.
Pachter went on to tell Wired U.K. that a typical single-player campaign generates $2 of revenue per hour per user -- a measure, apparently, of total play time divided by the game's cost. However, when one takes the same calculation and applies that to a popular multiplayer game, revenue drops to about 12 cents per hour per user, according to Pachter.
"It's crack," he told Wired U.K. "The average Call of Duty user plays ten hours a week of multiplayer."
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