Is this a drunk phone?
(Credit: James Martin/CNET)
Perhaps this all started with an iPhone prototype left in a bar by a sozzled Apple employee.
Perhaps it merely started when Jemima Puddleduck spilled her shot of tequila over her precious, shiny HTC and had to tell her Facebook friends about it.
It seems, though, that the young and restless have found a new solution to the problem of spilling alcoholic solution on their precious, expensive smartphones -- or even worse, losing the gadgets altogether.
It's called the "Drunk Phone."
I cannot say I have seen too many brightly dressed, dull young things brandishing prehistoric cell phones in bars.
However, Ad Age has pointed me toward the deeply intellectual inebriation work of media group Starcom MediaVest.
It seems Starcom MediaVest was researching the beer category -- something media people often do -- when it discovered a revelation.
In the words of Starcom MediaVest's Laura Krajecki: "In studying beer, we started to discover that young adults cherish their smartphones and iPhones so much that they don't want to lose them if they have an epic night out."
Cherish. Wasn't that ... [Read more]
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