(Credit: Samsung Screenshot: Chris Matyszczyk/CNET)
If I can't share with you -- right now -- that I'm about to weep/gnash/gurn/smile/eat, then what kind of modern human am I?
This is the essence that has been injected into us by Facebook and one that is fomented by Samsung's new Galaxy S III ads.
In a series of three new opuses -- which Business Insider espied over its lunch -- Samsung is trying to make our hearts leap and our pockets flutter with the idea of being able to share images and files instantly.
It's a deeply modern and persuasive pitch. If you don't share your latest picture of the steamed octopus at your local restaurant, what sort of miserable ingrate are you?
These ads, which bring a welcome wit to a category that is in danger of becoming desperately dull (how society misses the Mac making jokes out of Bill Gates/ Microsoft), Samsung tries very hard.
These three feature its All Share capability, which allows you to beam your photos and files instantly to everyone who simply can't wait to see them.
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