Tuesday, July 10, 2012

News360 news reader app massively improved, business model not so much





News360's new iPad app has an unconventional main story display, but it's fast, intuitive, and rewarding to use.


(Credit: Screenshot by Rafe Needleman/CNET)

Last August I covered the news-reading iPad app, News360. I liked the tech, but after I reviewed it, I never used it again. That was as I predicted. It just didn't grab me.


The new one does, though. It shows how much difference a good, clever interface can make for a product.


As before, News360 pores through your declared interests as well as what you post for others to see on Facebook, Google+, and Twitter, and what you save for yourself on Evernote. From this analysis it comes up with a bunch of channels and topics within the channels to watch for. It then populates your feed with stories from sources that cover what you like.


The product's de-duplication feature is quite good: If there's a story that's being covered by multiple sources, on News360 you'll see it just once, with links to the several sources when you dive in.



The story view gives you the top of the story itself, a thumbnail, images, and links to other sources (click to enlarge).


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