Saturday, July 14, 2012

Next home for Retina: Apple's TV display?




Apple's third-generation iPad Retina display compared with a standard HDTV screen.


(Credit: Apple)

So, why would Apple make an HDTV? If you're looking for another reason, here's one.


I queried Raymond Soneira, the founder, president, and CEO of DisplayMate Technologies, earlier this week about the timing of the upcoming 13-inch Retina MacBook Pro. Though he wasn't able to address that question, he did give a pretty good answer about why he thinks Apple is going Retina.


Soneira believes Apple will continue to adopt Retina across all "premium" products, including the Apple TV. But it's less about the intrinsic Retina technology than it is about consistency, he believes.


"My...theory is that color consistency and accuracy among all Apple devices is more important for Apple than Retina Display resolution and will be the strategic basis for the eventual launch of an Apple Television," he said.


Citing one of his reports, he continued.


Starting with the new iPad 3, images on all future Apple devices and displays will appear visually identical and with extremely accurate colors and images.


Why does Apple need to introduc... [Read more]




No comments:

Post a Comment