RIM bets on quality, not speed, as it fends off death spiral

RIM CEO Thorsten Heins at BlackBerry World in May

(Credit: Brian Bennett/CNET)

With unprecedented losses, evaporating market share, and enough competitive pressure to smash it into irrelevancy, you'd think Research In Motion would show a bit of urgency.

In fact, it's showing quite the opposite.

Rather than rush out a half-baked product, the company said last week that it would push back the debut of BlackBerry 10 from later this year to the first quarter of 2013. Company executives say they believe the extra time will pay off with a more complete product.

"Doing it right is more important than doing it fast," Richard Piasentin, RIM's managing director for the U.S., said in an interview with CNET. "We won't release a subpar product."

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