Twitter introduced targeted promoted tweets today, which means advertisers can send tailored messages based on where users live and what devices they're on.
"What if you want to make an offer just to New York Twitter users? Until today, it's been impractical to send these kinds of highly tailored Tweets, since there was no way to reach people in New York without also reaching followers in Norway, Nebraska and Nigeria who can't take advantage of your offer," Kevin Weil, a Twitter product manager, wrote in a blog post.
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This advertising tool is meant to appeal to global brands, enabling them to send messages at different times and for users in different countries.
Companies can also choose which platform to send to, so if mobile app providers only... [Read more]
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