Thursday, July 19, 2012

Zynga adds ex-Yahoo exec Ellen Siminoff to board of directors




Former Yahoo executive Ellen Siminoff has been appointed to Zynga's board of directors, the first woman to sit on the social-game publisher's board.


Siminoff, who is the CEO of educational publishing company Shmoop University, will also join Zynga's audit committee, the San Francisco-based publisher said today.


"Ellen has great experience and insights operating Web businesses at scale and brings a passion for consumer Internet products," Zynga CEO Mark Pincus said in a statement. "Ellen has also been a longtime Words With Friends player with her family and shares our mission to connect the world through games."


A founding executive at Yahoo, Siminoff held a variety of roles at the Web pioneer, including overseeing its entertainment and small-business division. Prior to Shmoop University, she also served as the CEO of Efficient Frontier, an advertising-technology company that was acquired by Adobe Systems in January.


"Zynga is truly about deep connections between people, and the company has built a significant, engaged player community around the benefits of play and social," Siminoff said in a statement. "I admire this vision and I look forward to working with Mark and my fellow directors to leverage Zynga's tremendous success and extend its consumer facing platform for play even further."


The move comes less than a month after social network brethren Facebook appointed the first woman to sit on its board of directors. Shery... [Read more]




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