Apple's fanboys have all grown up

(Credit: Apple screenshot by Chris Matyszczyk/CNET)

There is always something that seems so young about the Apple fanboy.

The excitability, the hysteria, the lining up on the street just to be first in line at Club Apple.

Yet the term "fanboy" might now be inaccurate. For Apple's fanboys are now fanmen and fanwomen, not fanboys and fangirls.

A YouGov study shows that Apple's biggest fan demographic is now the 35-plus age group, not the 18- to 34-year-old sector that always dominated with its groupied adulation.

YouGov's BrandIndex Buzz reveals that the minute Siri arrived, clutching the iPhone 4S to her ample intellect, the over 35s flocked. So much so that Apple's perception rating among that older age group soared, while the 18- to 34-year-olds slipped into a little more meh.

The more mature crowd became so overexcited about the Apple brand that its buzz score among them went from a respectable 25 on May 17 last year to a whirring 48 by November. At that November point, the 18- to 34-year-olds merely buzzed a 35 on YouGov's excitement Richter.

You see, Siri seduces those who have been around.

Those who still have their objectivity intact might, then, wonder again about why Apple made its ... [Read more]