Monday, August 20, 2012

How Electronic Arts resurrected its DOA Simpsons game


EA had pulled the plug on "The Simpsons: Tapped Out" before bringing it back last week.


(Credit: Screenshot by Rick Broida/CNET)

Don't call it a comeback.


"The Simpsons: Tapped Out" made its quiet return late last week after suffering through one of the more embarrassing meltdowns in app history when Electronic Arts pulled the game from Apple's App Store just a few days after its first launch in March. Simpsons fans had overwhelmed the server, causing connection problems, while massive bugs made for a terrible playing experience.


The incident is a lesson for any developer looking to launch a game with any amount of anticipation: be sure you're ready for the demand. Also, don't rush a product if it's not finished; the launch was timed near the 500th episode of "The Simpsons."


Tapped Out, which is a city-building game in the same vein as Zynga's Farmville, is one of EA's more ambitious projects and represents one of its biggest pushes into the burgeoning realm of the freemium model, where games are available for free but premium items and levels are available for an additional fee.


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