(Credit: Apple Screenshot: Chris Matyszczyk/CNET)
The lovely thing about a new iPhone is that it brings people together.
Whether your Karl is Rove or Marx, whether your Justin is Bieber, Timberlake, or Theroux, somehow the iPhone has always brought so many together in wondrous adoration.
And yet the new iPhone 5 ads released yesterday seem to be creating an oddly conflictual atmosphere.
The ads, to my eyes and ears, seem to be a rather smooth journey back to the future. Some of Apple's recent ads have tended toward the dull. Can anyone remember even one exciting ad for the iPad?
At heart, they've never had to be that interesting, because the brand is so strong, so emotionally powerful, that the best ads have always been the products themselves.
Still, the new ads include some rather pleasant turns of humor. Not pleasant enough for some, however.
A quick perusal of some of the comments from CNET readers suggest a discomfort akin to one too many spicy sausages at lunch.
Commenter Notalilo offered: Apple must be really proud of the fact that iPhone was the last phone on the market with panorama photo capabilities. The choice of features picked for these commercials really shows that iPhone 5 has nothing on competition (earbuds? really?)
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