Apple's stock keeps soaring higher and higher following the unveiling of the iPhone 5 this week.
Shares are now hovering at around $696, up almost 14 points since yesterday's close and within a hair's breadth of the $700 threshold.
The climb began Wednesday during the iPhone event.
Shares started to rise as the event unfolded, reaching $668. Many investors decided to cash in at that point, since the stock fell back down to $657 after the event. But further trading drove the stock up to $669. It jumped still further in after-hours trading.
Yesterday, shares continued their ascent, closing at a record high of $682.98. Reaching new highs today, the stock is within a few points of capturing the $700 mark before day's end.
But will the momentum last?
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