Fab's ad on Facebook's log-out page.
(Credit: Screenshot by Donna Tam/CNET)
Fab, a social media-driven online retail site, is growing fast -- like 1-million-users-a-month fast -- and it's going all out to propel that growth by buying up the splashiest display ad Facebook offers.
Never mind that some marketers complain about the effectiveness of advertising on Facebook. Fab founder and CEO Jason Goldberg says Facebook ads pay off, and then some. Which is why for a 24-hour period -- which started at 9 p.m. PT Thursday night -- Goldberg ponied up an undisclosed amount to buy Facebook's so-called "log-out" ads that appear when members sign out of the site.
How many of Facebook's roughly 550 million daily users actually log out of the site daily is unclear, and Facebook isn't saying. But Goldberg says he expects 50 million people to see the ad.
Jason Goldberg (sitting) and Bradford Shellhammer, co-founders of Fab.com
(Credit: Fab.com) "We have a much broader partnership with Facebook -- we're spending millions of dollars on Facebook right now and it's delivering better returns than any other advertising," says Goldberg, who says he paid far less than the ... [Read more]
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