Thursday, September 20, 2012

Nestle taps GPS tracking in modern Willy Wonka contest

A little something to pay off those dental bills.

(Credit: Warner Bros. Pictures)

Sweet! Nestle has randomly put a GPS tracking device into half a dozen chocolate bars sold in the U.K. and Ireland, giving candy connoisseurs a chance to win 10,000 pounds ($16,218) upon discovery.

As Obi-Wan Kenobi would probably say, it is as if millions of British dentists suddenly cried out in terror and were suddenly silenced.

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Only six Kit-Kat (including the chunky variation), Aero, and Yorkie bars contain the GPS tracking chips (aka golden ticket), which activates and notifies Nestle when the wrapper is opened.

A humorous commercial related to the "We Will Find You" promotion describes the discovery process in more detail: "This will alert a secret control room, who will scramble a crack team of highly trained individuals. They will board a helicopter, find the special bar, and give the owner £10,000."

Nestle also put up 3,000 posters in the participating countries that come outfitted with NFC and QR codes so smartphone users can play along, track how many bars remain unclaimed, or win from a... [Read more]

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