Friday, October 12, 2012

Apple's Maps mess? 'Antennagate' was messier


(Credit: Apple )

A new customer-research survey suggests controversy surrounding Apple's homegrown mapping software is of far less concern than reception issues with 2010's iPhone 4 ever were.


The findings come inside Changewave's Consumer Smart Phone Report, which polled 4,270 consumers "primarily" from North America.


Only 3 percent of those the group polled referred to Apple's Maps as a "very big problem" compared with 7 percent who claimed the same for 2010's antenna issue. The gap is even wider on the other end of the spectrum, with 90 percent of users polled saying Maps was not a problem at all, versus 64 percent who had said the same for antenna issues.


"In comparison to the iPhone 4 Antenna/Reception issue, the current Apple Maps issue is of marginal concern to iPhone 5/iOS 6 users," Changewave said in a press release about the results. "Simply put, Apple Maps is not considered a problem by the overwhelming majority of users. "


Consumers think glitches in a piece of software are less of a problem than a potential hardware issue.


(Credit: Changewave )

The result is unlikely to be too surprising given the potential issues at hand... [Read more]


No comments:

Post a Comment