Thursday, October 4, 2012

Economy's bad, people are mad, so shop online this Xmas


Oh, come on. You can get everything on Amazon, can't you?


(Credit: Screenshot: Chris Matyszczyk/CNET )

For those who were amused by tonight's presidential debate, there will have been either the audacity of hope or the fright of despair.


But I cannot sit and wait to hear what the pundits think. For I have real data about what real people are really thinking.


It comes from a survey conducted on behalf of SOASTA, a cloud and mobile testing company that helped NASA prepare for its curious Mars landing.


SOASTA wanted to look ahead to see how real people see the holiday shopping season, given the economic uncertainty that is lashing at our fleshy parts.


And what thoroughly fascinating results it found.


Fully 51 percent of Americans declared that the economy is so very bad that they plan on shopping online this holiday season.


Now I want you to think about the logic in that declaration.


The economy is apparently terrible, but people still intend to shop. So it can't be that bad, can it? People still have money, right?


Ah, but it can. For 98 percent of those surveyed declared that the economy is bad. Which naturally leads the fine people at SOASTA to make all sorts of grandiose declarations.


For example, here's a quote given to me... [Read more]


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